Case Study: Eye2Eye Opticians

Overview

Eye2Eye Opticians, a family run independent Opticians opened its doors in 2007. The overall view was to create a turnkey franchise model aimed to rival the multiple high street chains. Laurie Bernard from The Business Services Partnership was selected to assist as a mentor and a marketing consultant in the setup of the business model.

With the growing online market in the optical industry, Laurie has guided and led the business to cover all angles, from various marketing aspects to exposure to a wider online audience.

Today the business has grown into a successful business locally and online. Customer loyalty, service and style are utmost importance to the business.

Project

Create Eye2Eye Opticians as a brand and execute a systematic marketing protocol, to lead to a franchiseable business opportunity to other opticians wanting to be part of a winning formula.  

* Assist in the business planning of the retail outlet and the online website.

* Suggest and help on the marketing methodology needed to gain traffic to the business both online and instore.

* Help with formatting the correct content and website optimisation strategy is accordance to search engine requirements.

* Assuring the Eye2Eye Opticians brand is in line with what the business ethos and aims that have been set. Also maintain that this is being continuously improved and streamlined.

* Continuous mentoring and provide support to achieving realistic targets and deadline for the project.

* Set up detailed procedures and processes for testing and measuring the marketing results, and improve the ROI by monitoring key performance indicators.

* Provide training on human resources requirements for the organisation.

Results

Eye2Eye Opticians is now an established and growing practice within the Harrow area, and specialises in high end fashion eyewear, contact lenses, premium varifocals and all other optical requirements, offering complete eye care solutions for the entire family.

www.e2eopticians.com a fully ecommerce site launched and within a short while was receiving a flow of web traffic initially from the local area but has now gained national coverage.

 

Quote

“Laurie has giving us a huge amount of guidance, support and mentoring, which has lead us to the success of Eye2eye Opticians. We would highly recommend Laurie to any business that is looking to achieve successful results. 

Thank you for all your help Laurie”.

Dipesh Patel F.B.D.O, Eye2eye Opticians, Harrow

Director and Optician